Our copywriting services enable the clients to produce engaging content that delivers the right message to their readers. Bilingual copywriting is where we excel: We tailor our approach to your budget and goals, and ensure the English and Chinese messages always crafted and read as a native work.

The production runs from marketing copies, brochures, and website content to press releases, speeches, and annual reports etc.. We have delivered many projects for reputable organisations, one of which is that we drafted a wide range of luxury real-estate brochures for the Chinachem Group. and website content for Hong Kong Science and Technology Parks Corporation (HKSTP).

SEO and GEO content

We also write Search Engine Optimisation (SEO) content for websites in English and Chinese with copy researched, structured and drafted in order to make the websites rank high on Google in Hong Kong. Our work covers from keyword selection through to strategically-written page content.

As a growing share of searches now ends in an AI answer rather than a list of links, we write Generative Engine Optimisation (GEO) content for websites, structured so that AI tools, such as, ChatGPT and Google's AI Overviews can find, understand and cite your business accurately to AI users.

Frequently Asked Questions

Q: What is the difference between copywriting and translation?
A: Translation is converting an existing content from one language into another. Copywriting involves creating a brand new content tailored to a specific audience, purpose, channel, and style. We provide both translation and copywriting services respectively, but the two require different approaches.

Q: Do you write copy in both English and Chinese?
A: Yes. We can draft original copy in both English and Chinese respectively, or we can create the content in one language, and then translate it into another language. The rates are different for both though. 

Q: What is SEO content writing?
A: SEO, Search Engine Optimisation: the content is strategically written based on search intent, keywords, page structure, and readers' needs. The goal is to ensure that both search engines and readers can clearly understand the topic of the webpages, and eventually to rank your website high on search engines like Google.

Q: What is GEO content writing?
A: GEO, Generative Engine Optimisation: the content is specially designed for generative AI search. It helps AI tools more easily identify corporate information, understand your scope of services, and accurately cite your content in relevant queries requested by AI users.

Q: Can you copywrite annual reports and press releases?
A: Yes. definitely, apart from annual reports and press releases, we copywrite corporate profiles, website content, product descriptions etc.. This includes consecutive years of content support for Construction Industry Council's annual reports, as well as many years of collaboration with A.S. Watson Group for their skincare product descriptons and press releases of their product launches.